Design is thinking made visual…
I credit the amazing Saul Bass with that quote. I like to think I am a creative thinker who provides beautiful and functional visual solutions for the few and the many.
My journey starts way back from my motherland, Nicaragua, where I was born. I was a young kid when I migrated to the United States with my family, and like most Hispanic families, we came to the US for better opportunities. My parents instilled strong Latino roots in our home, which strongly shaped my identity. At school, I learned a new identity of American pop culture. I was a kid with an identity complex and with a strong desire to be accepted. I may have been a puzzled kid, but at the same time, I was inquisitive and used art and creativity as an outlet to my childhood obscurities. Art and creativity significantly impacted my childhood and adulthood. The older I grew, the more I realized I wanted creativity to be a daily and active influence in my life.
I decided to study Fashion and Graphic Design in college. After college, I pursued design jobs at big companies like Whole Foods Market to small startups like K12 Insight. The more I designed, the more I realized my personal and professional experiences greatly influenced my ideas. I also learned how much I loved telling stories with my concepts. I wasn’t just creating a logo—I was telling a story of a company’s passion. The colors, images, and typography all played into the melody of the storytelling.
Today my visual compositions vary from print to digital experiences. My mission is to create compelling and functional designs that capture, excite, and can solve a user’s problem—and of course, tell their story.